Research to Ideation
Target an untapped market opportunity by creating a motorcycle boot with the style and ergonomics of both an everyday casual shoe and a racing boot, but with the technical features needed for riding.
Noovo fused a fashion forward look with an effective sports boot providing a high level of protection through Falco's signature quality leather materials. Noovo designed boots with features that included the introduction of the revolutionary boa closing system to the motorcycle industry.
Falco released an innovative boot that allowed them to meet a market opportunity and increase revenue.
© Noovo Design Corp.