Service:
Research to Ideation

Design Challenge:
Target an untapped market opportunity by creating a motorcycle boot with the style and ergonomics of both an everyday casual shoe and a racing boot, but with the technical features needed for riding.

Solution:
Noovo fused a fashion forward look with an effective sports boot providing a high level of protection through Falco's signature quality leather materials. Noovo designed boots with features that included the introduction of the revolutionary boa closing system to the motorcycle industry.

Impact:
Falco released an innovative boot that allowed them to meet a market opportunity and increase revenue.
Falco Boots
© Noovo Design Corp.